THE 'ONE VIEW' EDGE
fOR U.S. PRIVATE BRAND RETAILERS
Brace yourself to enter the acceleration lane. This is the second in a three-part series on how to achieve better performance in private brand retail. If you read the first installment, you were introduced to terms including Unified Brand Experience, One View and One Team. This book is very much focused on the One View aspects of Unified Brand Experience. It explains how retailers can improve their customer understanding through improved ‘listening’, view this data in more meaningful and interactive manner and make it more accessible to suppliers.
The 'One View' Edge ... is the second book in our three-part series and is now available as a free to download book and in a free hard-back copy book, subject to availability.