Affinity is proven to improve efficiency for private brand teams and suppliers through improved communication, transparency and support.
As a supplier, Affinity helps me to answer the questions:
- What do I need to do, when and why (and how)? - Communications
- How am I doing (on compliance, specification completion and EPD/NPD)? - Transparency
- How do I get better? – Support
As retailers move from own label national brand equivalents to own brands, most retailers implement a PLM or ‘specification’ system to manage risk on ingredients, disclosures and legal labelling compliance.
S4RB’s Affinity platform integrates with a number of PLM solutions and as Oracle Gold Partners, many of our retail customers operate Affinity alongside Oracle ORBC (formerly Micros myCreations) to improve supplier engagement and maximise return on investment.