build and sustain your private brands with a greater level of success in the face of rapid change
S4RB & TOM STEPHENS
The current model for private label in many retailers is broken and no longer delivers on expectation of strong penetration and profitability. The national brand equivalent (NBE) and Good, Better, Best era is behind us as new formats, new shoppers, new channels and new trends emerge faster than we are historically used to.
Here are our 12 critical success factors that we suggest retailers must address to be successful with the new generation of private brand in a world of rapid change in competition, shopper demographic and taste/functionality trends in products that consumers want to purchase and from where they wish to purchase them.
The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers
S4RB & FMI
If facing a lot of questions could somehow equate to big revenue, then brand owners would be quite rich today. That’s because quickly changing consumer preferences have sparked a seemingly countless number of questions. Shoppers are increasingly disillusioned about the authenticity, transparency and integrity of manufacturers, retailers and brands. This is particularly the case with Millennials, and increasingly that perspective is extending to other generations, including Boomers.
11 Tactics for Engaging Suppliers With Your Tackling Modern Slavery Strategy
Solutions for Retail Brands (S4RB) are specialists working with retail private brands. Most CSR issues, challenges and initiatives require private brand teams to work with their suppliers in order to effect compliance or change. From working with our international clients and with information from multi-stakeholder initiatives such as Stronger Together this white paper is intended provide 11 practical tactics to engage suppliers specifically around the issues of modern slavery.