The complete series:
unified brand experience
the 'one view' edge
the 'one team' difference
Book 1 Unified Brand Experience. New thinking about private brand success
Private brands are one of the best-known and most valuable competitive strategies for U.S. food retailers. Yet many struggle to reach a high level of performance. Why is this the case? What hurdles are holding retailers back? What strategies would overcome these hurdles and enable retailers to jumpstart performance?
Book 2 The 'One View' Edge for private brand retailers
Delving further into Unified Brand Experience and how to achieve better performance in private brand retail, this book focuses on the One View aspects of Unified Brand Experience. It explains how retailers can improve their customer understanding through improved ‘listening’, view data in a more meaningful and interactive manner and make this more accessible to suppliers.
Book 3 The 'One Team' Difference for private brands
Bringing Unified Brand Experience to life as a new strategy for private brand retailers. This book explains how retailers can adopt this new way of thinking and working, enabling them to be successful in the future.
The complete series of all three books is now available as a free download. A limited number of hard-back copies are available on request.
Watch the video to learn more about why we believe private brand retailers can benefit from the One Team and One View way of working.