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THE 'ONE TEAM' DIFFERENCE

fOR PRIVATE BRANDS 

Welcome to the third and final instalment of our three-part series on private brand. This series brings to life a new strategy for private brand retailers called Unified Brand Experience and explains how retailers can adapt to be successful in the future. In the previous two books, I have spoken about the power and relevance of private brands to retailers today, and my belief that they can help differentiate a retailer in what is increasingly becoming a crowded marketplace.

The 'One Team' Difference ... is the third book in our three-part series and is now available as a free to download book and in a free hard-back copy book, subject to availability.