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Welcome to the latest edition of our Supermarket Social report series, focussing on the 2019 Christmas period. The analysis within the report is brought to you by Own Brand Supplier Engagement Experts, Solutions for Retail Brands (S4RB) and Artificial Intelligence (AI) and Machine Learning Text Analytics Specialists, Warwick Analytics. 

In this edition we discuss some of the trends uncovered from Twitter during the Christmas 2019 trading period (15th November 2019 - 15th January 2020) pertaining to the big six UK Grocery retailers: 

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Using the Warwick Analytics PrediCX engine, Twitter chatter mentioning the above retailers was labelled and categorised, enabling S4RB to apply their Own Brand industry expertise to identify several key themes in the market including:

Meat-free  Meat-free products continue to grow in popularity
Christmas-online  The Christmas online shop is a key battleground
Tracking  Tracking competitors can avoid product incidents