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Welcome to this Supermarket Social Twitter analysis brought to you by Solutions for Retail Brands (S4RB) and Warwick Analytics.

In this report we uncover and discuss some of the trends from across Twitter relating to the big six UK Grocery retailers: 

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S4RB has integrated the Warwick Analytics PrediCX engine into the S4RB Affinity™ platform and created a retail grocery specific model designed to look beyond keywords and use advanced machine learning to identify emotion and intent.

Twitter chatter mentioning the above retailers was labelled and categorised resulting in the identification of several key themes in the market.

This report covers each of those themes and pulls out previously hidden insights, which could be actioned by the retailer to bring about positive changes and demonstrate the added value of this next generation concept analysis.