Winning private brands bring their products to life for their customers – it is no longer just about the lowest price. It’s about finding the right balance between hard and soft critical success factors. Hard factors such as price, product innovation and speed to market AND soft factors such as quality, transparency and the story behind the brand. When these factors are in harmony, it can deliver great brand experience, repeat sales and increased footfall.
At S4RB, we help effectively leverage supplier resource and expertise to create a lean, successful in-house private brand operation that delivers products that win shoppers’ hearts and minds.
- We help you to consolidate data from an ever-increasing number of sources to gain ‘One View’ of customer experience, product quality and sales information.
- We empower suppliers to do more right, first time with significantly less support and administration overhead by applying the proven principles of supplier engagement.
- Your private brand teams are then free to apply their experience, expertise and passion to focus on the insights that are collated and interpreted into actionable tasks by our Affinity platform on all aspects of product performance.
We provide the insights that help you to win.