How private brands can quickly develop high quality, differentiated products at a lower cost.
Within this white paper, we discuss the need for change, the imperative for private brands to not only adopt new ways of working, but challenge their business processes, systems and strategy. Particularly in the wake of COVID-19.
We encourage private brand retailers to break the ‘The Iron Triangle’ (Scope/Quality, Cost and Time) of product management and product development. Offering practical recommendations on how private brands can do just that.