One platform to help retail own brands to grow and succeed

Affinity™ is a cloud-based platform that solves the unique challenges facing own brand retailers. It does this by improving innovation and speed of product development, supplier relationships and customer advocacy.

One platform to help retail private brands to grow and succeed

Affinity™ is a cloud-based platform that solves the unique challenges facing private brand retailers. It does this by improving innovation and speed of product development, supplier relationships and customer advocacy.
Discover

Discover new insights, root causes and unseen trends across the product lifetime. Combine, analyse and visualise data from all possible sources. 

Discover

Discover new insights, root causes and unseen trends across the product lifetime. Combine, analyze and visualize data from all possible sources.

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LEARN MORE
Connect

All existing information about your own brand products pulled together in one place, easily interpreted and shared with the people who can really drive quality.

Connect

All existing information about your private brand products pulled together in one place, easily interpreted and shared with the people who can really drive quality.

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LEARN MORE
Engage

Bringing all your suppliers together as one extended team. Learning, informing and communicating in a single, simple, online portal.

Engage

Bringing all your suppliers together as one extended team. Learning, informing and communicating in a single, simple, online portal.

LEARN MORE

LEARN MORE
Overview

Welcome to a new way of working

Through closer collaboration with suppliers, Affinity helps find the balance between innovation, speed and cost effectiveness.
The platform provides a complete view of product performance and the tools to generate and communicate real insight.
Watch the video to find out how Affinity works.

Welcome to a new way of working

Through closer collaboration with suppliers, Affinity helps find the balance between innovation, speed and cost effectiveness.
The platform provides a complete view of product performance and the tools to generate and communicate real insight.
Watch the video to find out how Affinity works.
 
 

One View

Affinity allows own brand retailers to work around a shared One View of product performance.

This is one place where all information relating to products comes together to allow retailers to see the complete picture.

One View

Affinity allows private brand retailers to work around a shared One View of product performance.

This is one place where all information relating to products comes together to allow retailers to see the complete picture.

One view

One Team

Affinity allows own brand retailers to work together with suppliers as One Team.

This means retail teams and suppliers collaborate, allowing them to compete with the resource of national brands.

One Team

Affinity allows private brand retailers to work together with suppliers as One Team.

This means retail teams and suppliers collaborate, allowing them to compete with the resource of national brands.

One team

One Vision: Unified Brand Experience

When suppliers and retail teams are unified around the own brand strategy, focussed on creating a great experience, we call it a state of Unified Brand Experience (UBX).

To achieve this, retailers must work as One Team with suppliers around One View of product performance to ensure the brand's value proposition is being delivered.

Using the Affinity platform, retail teams and their suppliers and customers come together as one unique community creating a virtuous circle of value based on the retailer’s own brand strategy.

One Vision: Unified Brand Experience

When suppliers and retail teams are unified around the private brand strategy, focused on creating a great experience, we call it a state of Unified Brand Experience (UBX).

To achieve this, retailers must work as One Team with suppliers around One View of product performance to ensure the brand's value proposition is being delivered.

Using the Affinity platform, retail teams and their suppliers and customers come together as one unique community creating a virtuous circle of value based on the retailer’s private brand strategy.

One vision

Find out why you need Affinity by S4RB

Discover how Affinity works for your organization

CONTACT US

CONTACT US